Strategy, Branding, Campaign

Domingo House

Team members
Luuk van de Ven, Ielse Reinders, Anne Brugts
Centre of Animal-assisted Therapy

Animal-assisted therapy for trauma and PTSD

Domingo House is the Dutch centre of Animal-Assisted Therapy. With innovative trauma-informed therapy using therapy dogs and horses, we give people a new perspective on life. Through a combination of talking therapy, somatic therapy and systemic constellations, we help clients to increase their self-awareness and ability to self-regulate by restoring the mind-body connection.

Domingo House helps people

heal from trauma and regain control

of their lives and mental wellbeing.

Bringing innovation to the healthcare sector

Moxie developed a brand strategy that helps Domingo House to clearly communicate its vision and methods, and to bring much needed innovation to the healthcare sector. Their brand ensures Domingo House is recognised as a safe place where people can heal from trauma and as a professional organisation that healthcare providers want to partner with. The visual identity captures the warmth and positive outlook that the therapy programs bring, and the transformations that Domingo House’s clients go through.

A nationwide campaign with the VriendenLoterij

Domingo House was realised with the help of a generous donation by the VriendenLoterij (FriendsLottery). Together with the VriendenLoterij, we developed and rolled out a nationwide campaign. The campaign led to 160+ new client enrollments within 6 weeks after opening, new partnerships with healthcare providers ánd lots of donations to support the further development and growth of Domingo House.

‘Moxie helped us get off to a flying start’

“Moxie helped us with the start-up and promotion of our new therapy centre: Domingo House. Their team has done a great job at translating our mission, core values and personality into a brand strategy and identity that speaks to our clients, team and professional partners. They developed an excellent positioning and fantastic visual identity that helped us get off to a flying start. And that we will benefit from for many years to come. Moxie’s entire team is very professional. They are quick-witted, creative, determined and decisive. We are very happy with the collaboration and the results!”

Eric Bouwer, Managing Director of Hulphond Nederland and Domingo House